Imago in figures
15 years building Quebec glamping.
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Dwellings built
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Structure templates
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Satisfied customers
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Founding year
Complete Guide
Turn your land into a profitable ready-to-camp site.
Regulations, income, booking platforms, marketing—everything you need to know to get started with confidence.
Guide based on 15 years of experience
Adapted to the Quebec market
Eco-friendly accommodation
The market in 2025
Glamping is experiencing explosive growth in Quebec.
10.6%
annual growth of glamping in Canada
$200–400
Average nightly rate in Quebec
57%
campers travel less than 100 km
Travelers seek unique nature experiences — authentic, comfortable, and memorable. Your land can meet precisely this demand.
Before you start
Understanding regulations in Quebec.
Here are the key points to know before investing.
Tourist Accommodation Act
Register with Tourisme Québec.
Municipal zoning
Check zoning with your municipality.
Specialty insurance
Mandatory commercial cover.
Safety standards
Detectors, extinguishers, and emergency exits required.
Québec Tourism Classification
Strengthen credibility and visibility.
Need help navigating regulations?
Our team supports you and puts you in touch with the right partners.
Speak to an advisorHow much can your website earn?
Realistic projections based on the current Quebec market.
Departure
1 unit
Average rate per night
$200 to $250
Summer occupancy rate
65% to 75%
Summer season income
$8,000 to $14,000
Return on investment
2 to 3 seasons
Growth
Popular
3 units
Average rate per night
$220 to $300
Summer occupancy rate
65% to 75%
Summer season income
$25,000 to $45,000
Return on investment
2 to 3 seasons
Expansion
5 units and up
Average rate per night
$250 to $400+
Summer occupancy rate
70 to 80%
Summer season income
$55,000 to $100,000+
Return on investment
1 to 2 seasons
* Projections based on Quebec market data. Results vary depending on location, season, and marketing.
Where to sell your overnight stays
The best platforms to fill your calendar.
A multi-channel strategy protects you from reliance on a single source.
Airbnb
Global audience, ideal for getting started.
3% commission
Hipcamp
Specializing in glamping, targeting nature-loving clientele.
Low commission
Glamping Hub
High-end glamping, strong credibility.
15% commission
Booking.com
International clientele and business travelers.
15–17% commission
Direct website
Zero commission.
0% commission
Imago Advisory
Start with Airbnb and Hipcamp, then develop your direct website.
- 1 20 professional photos.
- 2 Respond in under 1 hour.
- 3 Aim for Superhost status.
To be found on Google without paying for advertising
Your best long-term investment.
Local Keywords
Target "glamping [region]" and "unusual accommodation [city]".
Google My Business
Optimize photos, reviews, and opening hours.
Customer reviews
Ask for feedback after each stay.
Quality content
Blog about your area for continuous organic traffic.
Fill your calendar
Strategies that actually work.
These concrete actions generate bookings quickly.
1
Professional photos
Sunrise/sunset photoshoot, #1 conversion factor.
Priority #1
2
Instagram and TikTok
Short videos, glamping reels = strong organic engagement.
Easy
3
Local Partnerships
Combined packages with guides, spas, vineyards at a premium rate.
Average
4
Newsletter and loyalty
Collect emails, send a seasonal newsletter.
Easy
5
Quick replies and reviews
Respond in under 1 hour, request feedback after each stay.
Easy
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Fabriqué au Québec
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